Helping patients find providers
Lehigh Valley Healthcare Network
•
Healthcare
CMS powered e-commerce platform
Internal processes defined
Digital brand guidelines
Mobile friendly · WCAG compliant
Community engaging features
Project Overview
United Fabrics has a reputation for industry-leading service and support. However, they used an outdated site to facilitate customer communication rather than power the business. Our primary goal then was to reimagine how they could do business online; giving their employees rails for better internal processes while also serving their audiences a smooth check-out flow and engagement-building features.
As the design lead, I collaborated with United Fabric stakeholders, our engineering team and strategist, and an external illustrator. I worked with all to define requirements within the context of a fast-paced agency project. During the later phase of the project, I handled spec work that increased the project scope. I was responsible for all design deliverables.
Skills
Discovery
Stakeholder management
User interviews
Presentations
Cross-functional communication
Project planning
Cross-functional communication
Wireframing
Content design
User flows
UI design
Art direction
Motion design
Before and after
The image above shows the United Fabrics site before and after redesign.
Success
United Fabrics has a reputation for industry-leading service and support. However, they used an outdated site to facilitate customer communication rather than power the business. Our primary goal then was to reimagine how they could do business online; giving their employees rails for better internal processes while also serving their audiences a smooth check-out flow and engagement-building features.
Before and after
The image above shows the United Fabrics site before and after redesign.
Process
United Fabrics has a reputation for industry-leading service and support. However, they used an outdated site to facilitate customer communication rather than power the business. Our primary goal then was to reimagine how they could do business online; giving their employees rails for better internal processes while also serving their audiences a smooth check-out flow and engagement-building features.
Before and after
The image above shows the United Fabrics site before and after redesign.
Decisions
United Fabrics has a reputation for industry-leading service and support. However, they used an outdated site to facilitate customer communication rather than power the business. Our primary goal then was to reimagine how they could do business online; giving their employees rails for better internal processes while also serving their audiences a smooth check-out flow and engagement-building features.
Before and after
The image above shows the United Fabrics site before and after redesign.
Before and after
The image above shows the United Fabrics site before and after redesign.
Learnings
United Fabrics has a reputation for industry-leading service and support. However, they used an outdated site to facilitate customer communication rather than power the business. Our primary goal then was to reimagine how they could do business online; giving their employees rails for better internal processes while also serving their audiences a smooth check-out flow and engagement-building features.
